Live list · Updated
8 Black Friday ad types that sell on Facebook, Instagram and TikTok, each with real ads brands ran last year, the hook, the script and why it works. Click Make this ad to create it for your product.
| Ad | Format | When to run it |
|---|---|---|
| The big-number offer ad | Static image ad · 4:5 | Sale days |
| "I waited all year for this sale" | UGC video ad · 9:16 | Sale days |
| Problem → product → deal | Product demo video · 9:16 | Before the sale |
| The gift they'll actually use | Gift video ad · 9:16 | Before the sale |
| The bundle ad | Static image ad · 1:1 | Sale days |
| Us vs. them | Comparison static ad · 4:5 | Retargeting |
| Why we're having our biggest sale | Talking-head video ad · 9:16 | Before the sale |
| Last chance (Cyber Monday) | Countdown video ad · 9:16 | Last chance |
Each example shows the hook, a short script, a tip and real Black Friday 2025 ads from brands that used it, picked from the most-seen Black Friday ads in the Meta Ad Library. Tap a video to play it. Click the button and the inReels agent makes your version from your product photos and link.
One price, huge: “ONLY $49” over the product in a gold gift box.
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“Up to 40% off” stacked over the product screen. Readable in one glance.
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Product worn on the body, with the sale and the discount filling half the frame.
Meta Ad Library ↗Creator in bed with the blanket: “Best blanket alert and it’s $65 off”, plus her own code.
Meta Ad Library ↗Hands-only unboxing with one line on screen: “This Black Friday sale feels illegal”.
Meta Ad Library ↗Opens on the pain (screen headaches at night), then the glasses as the fix.
Meta Ad Library ↗POV text about a real parent worry, then the product solving it.
Meta Ad Library ↗“A letter for my daughter”: an emotional gift story plus a 5-star customer quote.
Meta Ad Library ↗Christmas-gift angle plus scarcity: once a model sells out, it won’t return.
Meta Ad Library ↗“Every fan will love these”: says who the gift is for, then up to 70% off.
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“5 pairs for 75% off”: the bundle is the headline, the products lined up below.
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A story-style ad that sells “build your 5-piece bundle”, not a plain discount.
Meta Ad Library ↗“Tired of brands charging $40+ just for the bracelet?” Calls out the pricier option, then gives it free.
Meta Ad Library ↗A real person talking to camera about the deal. Feels like a recommendation, not a banner.
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“Sign up or miss out”: early access only for the email list, a month before the sale.
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Members-only early sale: 30% off when you sign up. Builds the list before the big day.
Meta Ad Library ↗“Last chance, lowest price” over the product with sale tape. Urgency in one look.
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“Prices drop for 24 hours only” plus a free gift to tip late buyers.
Meta Ad Library ↗Problem → product, founder and gift ads. Collect emails for early access.
Send the deal to your list first. Retarget site visitors.
Offer, UGC and bundle ads. Refresh creatives every 2–3 days.
Comparison ads to visitors, then last-chance countdowns.
Only if you extend. Say clearly that it is the final day.
| Placement | Ratio | Size (px) |
|---|---|---|
| Reels, Stories, TikTok, Shorts | 9:16 | 1080 × 1920 |
| Facebook & Instagram feed | 4:5 | 1080 × 1350 |
| Feed, marketplace, most placements | 1:1 | 1080 × 1080 |
Keep text and buttons away from the top and bottom 14% of 9:16 ads, where the app puts its own buttons.
The discount and the product, before anything else.
"40% off" beats "up to 40% off" or three offers at once.
An end date turns "later" into "now".
Plan 5–10 per product. Fatigue hits fast in late November.
Teasers before, offers on the day, reminders at the end.
A clear offer in the first 2 seconds, the product on screen, a deadline and one call to action. On Black Friday people scroll fast looking for deals, so the discount should be the first thing they read.
Start 1–2 weeks before Black Friday (around Nov 13–17, 2026) with teaser and early-access ads, so Meta and TikTok learn who buys before ad costs rise. Switch to offer ads on Nov 27 and last-chance ads on Cyber Monday, Nov 30.
Both. Static offer ads are fast to make and say the deal instantly. Video ads (UGC, demos, gift ads) explain the product and usually hold attention longer. Run several of each and let the ad platform find the winners.
9:16 (1080×1920) for Reels, Stories, TikTok and YouTube Shorts; 4:5 (1080×1350) for the Facebook and Instagram feed; 1:1 (1080×1080) works almost everywhere.
Plan at least 5–10 per product: a few offer statics, one or two UGC videos, a demo, and last-chance versions. Ad fatigue sets in fast in late November when everyone is advertising.
Yes. The brand ads on this page ran on Facebook and Instagram around Black Friday 2025. Each one links to its page in the Meta Ad Library, where anyone can see the ad, its dates and its other versions.
Open the Meta Ad Library (facebook.com/ads/library), choose a country and "All ads", and search the brand name or "black friday". In EU countries, ads stay visible for a year after they stop, so you can study last year's Black Friday ads.
Yes. Every example on this page has a "Make this ad" button. It opens the inReels agent with the idea ready. Paste your product link, and it writes the script and makes the video or image ad for you.
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