Question 1

Who should toy ads target — kids or parents?

Accepted Answer

Parents control the wallet, but kids influence the purchase. On social media, target parents with review-style content: "my 5-year-old has played with this every day for 3 months." The parent testimonial format drives more conversions than flashy toy demos.

Question 2

When is the best time to run toy ads?

Accepted Answer

Start holiday campaigns in October — 60% of toy sales happen in Q4. But birthday gifts drive year-round demand. "Best gift for a 4-year-old" and "toys that actually get played with" are evergreen hooks.

Question 3

Can the AI show kids playing with the toy?

Accepted Answer

No — the AI creates an adult avatar presenting your toy and talking about it. This is actually better for ad performance: parent-to-parent recommendations convert higher than unboxing videos with kids, especially on Meta ads.

Question 4

What toy price point works best for video ads?

Accepted Answer

Sweet spot is $20-$60. Under $20, the margins are thin for paid ads. Over $60, parents research more and need longer-form content. In the sweet spot, a single compelling UGC review can drive an impulse purchase.

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